Entrepreneur · Speaker · Founder of Fear

Founder of Fear

Ralph Mandarino

Stop asking for permission to become who you are.

I founded Necromantic Brew Co., a horror-themed brewery where every beer is gluten-free. For years, I let other people’s approval carry too much weight in my life. Founder of Fear grew out of having to face that.

Ralph Mandarino in a black patterned blazer
RALPH MANDARINO · FOUNDER OF FEAR
The story

The story behind the fear.

“When you stop seeking attention and start acting with intention, everything changes.”

In March 2020, we signed the lease for Necromantic Brew Co. Two days later, New York shut down. We hadn’t even hung the sign.

The rent was still due. So was the insurance. Zoning meetings moved to Zoom, and a place we couldn’t open kept costing money. We finally opened the doors in October 2022.

I have celiac disease. A regular beer had been off the table for years, so every beer we made had to be gluten-free. The skull-shaped bottles and horror posters were there because I wanted a place I’d want to spend time in.

I could commit to opening that brewery and still struggle with someone disapproving of me. I’d spent years trying to earn my place by being useful. Having something of my own didn’t make that habit disappear.

That’s where Founder of Fear comes from. I’m still doing the work I talk about here.

The framework I use ↓
The framework

The Founder of Fear Framework

Fear is information. It doesn’t get the final say.

When I keep putting something off, I work through these five steps. Writing down what I’m afraid of usually gets me further than going over it in my head again.

01

Identify the Fear

Name what you’re afraid of and the decision you’re avoiding.

02

Extract the Lie

Separate the real risk from the story you’ve attached to it.

03

Set the Boundary

Decide what you’re no longer willing to accept.

04

Take the Decisive Action

Decide what you can do next and when you’ll do it.

05

Stack Proof

Follow through. Give yourself something real to point to the next time you doubt yourself.

Put it to work: a conversation you keep postponing

Suppose there’s a conversation you’ve been avoiding because you expect the other person to be upset. Here’s how I’d work through it.

  1. Identify the Fear: Write down the response you’re afraid of hearing.
  2. Extract the Lie: Separate “they might disagree” from “their disagreement means I’m wrong.”
  3. Set the Boundary: Decide what you can discuss and what you’re no longer willing to accept.
  4. Take the Decisive Action: Prepare what you need to say and set a time for the conversation.
  5. Stack Proof: Afterward, write down what actually happened. Did you say what you needed to say? Keep any commitment you made.
Speaking & conversations

On Stage & On Air

I’m comfortable talking about the parts of owning a business that don’t make a tidy success story. The brewery gives me plenty to draw on. So does learning how to stop making everyone else’s opinion my responsibility.

Speaking & podcast inquiries ↗

Building a Brand You’re Willing to Stand Behind

A horror-themed brewery was never going to be everyone’s place. I talk about what happens when you accept that and pay closer attention to the people who do walk through the door.

The Cost of Seeking Approval

You can ask enough people for advice that you never have to make the decision yourself. I know that habit. This conversation looks at when I’ve used it and what it takes to stop.

Self-Trust After the Difficult Decision

A difficult decision doesn’t always feel good afterward. I talk about following through when the reassurance you hoped for never arrives, and how I use the framework in those moments.

Get in touch

Invite me into the conversation.

Have a podcast or event you think I’d be right for? Send me a note.

Tell me what you have in mind.

Tell me a little about your audience and what you’d like to talk about. If there’s a date in mind, include that too.

Rmandarino@founderoffear.com